from $15,000+ · 6–10 weeks
Custom Web App
A purpose-built tool to replace a spreadsheet, automate a workflow, or run a piece of your business.
A web app built specifically for your business — the kind of internal tool that replaces a 3,000-row spreadsheet, automates a repetitive workflow, or runs a piece of your operation that no off-the-shelf software handles well. Scoped collaboratively, built with care, and yours to own. Every project is unique; pricing starts at $15K and scales with scope.
What's included
- ·Discovery and technical scoping
- ·Custom database design
- ·Multi-role authentication
- ·Workflow automation
- ·Admin dashboard with reporting
- ·API integrations with your existing tools (QuickBooks, Stripe, etc.)
- ·Up to 5 user roles
- ·90 days of post-launch support
- ·Hosting setup help (you own the account)
Not included
- ·Native mobile apps
- ·Hosting beyond launch (you set up your own hosting account)
- ·Ongoing feature development beyond initial scope (covered by an Active care plan if you want it)
- ·SOC 2 / HIPAA compliance work
- ·Live chat or real-time collaboration features
Sample timeline
What the 6–10 weeks look like.
Week 1
Deep discovery, written technical scoping doc with sign-off
Weeks 2–3
Database design, authentication, core data model
Weeks 4–6
Build the workflow features that replace your current process
Weeks 7–8
Admin dashboard, reporting, API integrations
Weeks 9–10
Owner training, launch, 90 days of post-launch support
Real timelines depend on how quickly you can review and respond at each milestone. The scope doc you sign before kickoff includes the actual dates we're committing to.
Best for
Owners with a recurring time sink that software could fix.
Other tiers